Peak Demand Time

​Peak Demand Time
PDT
 
What is Peak Demand Time (PDT)?  Well basically like the name implies when the demand is at the peak state or requirement.  Peak Demand Time is when you may feel very overwhelmed or even extremely stressed because it feels like “everything” is all happening at once.  When you really should embrace and love this time.  Examples, include when all the chairs are full and people are standing waiting to sit down and there are a couple of RXs, show x – rays that need to be shown, an ROP and three NPs just walked in and now a patient wants to talk to you in private!  That could be an overload if you are not prepared to handle these situations, you may feel like you want to scream or punch something as a result.  Instead, understand this is a very important part of GROWING your office!  Think about it if we were selling ice cream cones what’s your objective to sell ice cream cones correct?  Understanding the more ice cream cones, you sell the more people and getting ice cream cones and in return the more money you make.  Now let’s think about the impact in your office.  The “crazier” it may feel that means more people are getting checked for Vertebral Subluxation and people are hearing your message you are sending out!  You are getting more “New Patients” more people are returning to your office that is an ASTRONIMCAL event, right?  This is the objective! This is what you are striving for.  Don’t put negative energy or thots into this time frame.  If our objective is to change the world by getting sick people well and keeping the well sick we have to reach the masses to accomplish this!  There are over seven billion people in the world we need reach them the only way is if we all do are part and step up and make it happen. How many can you reach? Let’s quote B.J. Palmer D.C. Ph.C., 
““A slip on the sidewalk, in winter, is a SMALL thing. It happens to millions. A fall off a ladder, in summer, is a SMALL thing. This happens to millions. The slip or the fall subluxates an atlas or axis. That specific subluxation is a small thing. The atlas or axis produces pressure upon spinal cord, with its trillions of fibres. That pressure is a SMALL thing. This specific pressure produces interferences and reduces flow of life force. That decreased flow is a SMALL thing. That decreased quantity flow of mental impulse supply produces a specific dis-eased brain or body. THAT is a BIG thing to THAT person. Multiply THAT man by a thousand, and you control the physical and mental welfare of a city. Multiply THAT man by a million and you shape the physical and mental destiny of a state. Multiply THAT man by 120 million and you forecast and prophesy the mental and physical status of a nation.” Volume 18 Page 63-64
Millions are sick and dying who want to live and most believe they have no options, no choices, left to turn to.  All they know is the “trusted” medical authorities who know NO CAUSE for their ills!  This responsibility and obligations is NOW on your shoulders what are you going to do with it?  Are you going to sit in your small corner and watch sick people die around the world and do nothing about it? OR are you going to do your part and see as many sick people as you humanly can?  Are you going to have your office empty like a ghost town or filled with people who have heard your message and want this simple, sensible and sane process to get well that we call Chiropractic?  In order to accomplish this high demand and magnificent reward you must be organized and prepared.  Getting sick people well is no joke and should not be taken lightly and should NOT be limited to a select few patients per week!
The reality is most “things” in the universe are very cyclical.  Think about a restaurant you know that there are times when there are more people there eating it is “busier” than other times.  Lunch time and dinner time will definitely produce more than the off times.  Same is true in your Chiropractic office from a business stand point you will produce more and in return collect more financially.  Truly it is a win-win situation, you get more sick people well and make more money.